Selena Gomez Launches Makeup Line Rare Beauty

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After some cryptic teasing on her Instagram Stories (although it might have been obvious to superfans), Selena Gomez has unveiled her own beauty line. Rare Beauty, named after her recently released album, Rarely, will be available in Sephora stores across North America this summer.

You may remember this Selena Gomez registered a trademark last August for beauty products under her name that aloud WWD, includes “fragrances, cosmetics, skin care products, soaps, moisturizers and essential oils”. So this beauty line could really play a part anything.

Gomez took to Instagram Live this afternoon to share the exciting news. She explained that she can’t share many details about the collection just yet, but that “the colors are really fun”.

A website for Rare Beauty is live and you can sign up to receive email updates. There is also an Instagram page @rare beauty, with three posts uploaded shortly after the reveal.

The first image shows text that reads “You are rare”. It is inscribed with the company’s mantra: “Our mission is to start conversations about beauty, self-acceptance and mental health. We want to help people have more access to support and services, and help them feel more authentically connected and less alone in the world.”

Check out this post on Instagram

Our mission is to start conversations about beauty, self-acceptance and mental health. We want to help people have more access to support and services, and help them feel more authentically connected and less alone in the world.

A post shared by Selena Gomez (@rarebeauty) by Rare Beauty

This isn’t Gomez’s first foray into the beauty world; She launched two fragrances in 2012 and 2013 and a nail polish collection for Nicole by OPI in 2012.

While you’re fantasizing about possible eyeshadow palettes, you can check out Gomez’s live saved story about them profile and get a quick look at the line below.

Check out this post on Instagram

Guys, I’ve been working on this particular project for two years and can officially say that Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and join our beautiful community. Here’s a little sneak peek. There’s more to share AND I can’t wait.

A post shared by Selena Gomez (@selenagomez).

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