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I get many products to test on my hair. That’s how I decide what’s worth writing about and what to spend your hard-earned money on. Some products stand out as must-haves that I would buy with my own money during the big Ulta Beauty Gorgeous Hair Event – others are just so-so. Below are my Ulta Beauty Sale picks of hair care, tools and more to add to your cart before they sell out.
One of the retailer’s biggest sales of the year, Ulta Beauty’s Gorgeous Hair Event includes 50 percent (yes, a full half!) of shampoo, conditioners, leave-ins, treatments, hair tools and more. These offers are also from lively brands. We’re talking bestsellers from the celeb-loved Virtue, Matrix, Insert Name Here, Redken, and more. Even better, this year brings deals from Bedhead, Sees, Better Not Younger and GrandeHair for the first time – just to name a few. We told you there are a lot!
The Blowout runs from now through May 28th with new offers every day. To get you started, I’m adding a handful of my must-haves below.
Contents
- 1 Virtue 6-in-1 Styler – $17 off
- 2 Matrix Select Instacure Collection – $11-$12 discount
- 3 Biolage Select All-in-One Collection – $11-$12 off
- 4 Ghd Air 1600W Professional Hair Dryer – $99.50 off
- 5 Kitsch Satin Pillowcase – $9.50 off
- 6 Insert Name Here Insert Waves Here – $36 off
- 7 It’s a Select 10 Silk Express Collection – $8 to $33.50 off
- 8 Briogeo Healthy Hair Foundations Starter Kit – $22 off
- 9 Tangle Teezer Ultimate Styler – $8 off
Virtue 6-in-1 Styler – $17 off
Kristen Stewart’s hairstylist, Adir Abergel, uses Virtue products for his clients – and for good reason. This styling cream moisturizes, softens and protects hair from moisture.

Ultimate beauty.
Matrix Select Instacure Collection – $11-$12 discount
Anti-breakage shampoo, conditioner, leave-in, and scalp serum are must-haves in the shower for anyone who colors their hair—or, like me, bleaches it.

Ultimate beauty.
Biolage Select All-in-One Collection – $11-$12 off
Moisturizing leave-in spray, shampoo and body scrub, and dry shampoo are all half price — and super helpful for those short on time to get ready.

Ultimate beauty.
Ghd Air 1600W Professional Hair Dryer – $99.50 off
For the first time, gHD’s professional dryer is almost $100 off and you really can’t beat this deal.

Kitsch.
Kitsch Satin Pillowcase – $9.50 off
Keep your hair smooth and frizz-free while you sleep with this cute satin pillowcase.

Ultimate beauty.
Insert Name Here Insert Waves Here – $36 off
Create beachy waves in minutes with this really fun tool.

Ultimate beauty.
It’s a Select 10 Silk Express Collection – $8 to $33.50 off
Fans of this hair repair brand know how the strands feel like they’ve never seen a hot tool. Now you can snag half-price shampoo, conditioner, leave-ins and masks.

Ultimate beauty.
Briogeo Healthy Hair Foundations Starter Kit – $22 off
If you’ve never tried Briogeo, now is the perfect time to do so. With this kit you will get best sellers. Don’t Despair, Fix! Deep Conditioning Hair Mask, Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo, and B. Well Vegan Omega 3, 6 + 9 + Biotin Supplements.

Photo: Tangle Teezer.
Tangle Teezer Ultimate Styler – $8 off
Get these celebrity favorite brushes that protect wet hair from breakage.
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