I’m a Beauty Writer & Here’s What You Need from Ulta’s Big Hair Sale


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I get many products to test on my hair. That’s how I decide what’s worth writing about and what to spend your hard-earned money on. Some products stand out as must-haves that I would buy with my own money during the big Ulta Beauty Gorgeous Hair Event – ​​others are just so-so. Below are my Ulta Beauty Sale picks of hair care, tools and more to add to your cart before they sell out.

One of the retailer’s biggest sales of the year, Ulta Beauty’s Gorgeous Hair Event includes 50 percent (yes, a full half!) of shampoo, conditioners, leave-ins, treatments, hair tools and more. These offers are also from lively brands. We’re talking bestsellers from the celeb-loved Virtue, Matrix, Insert Name Here, Redken, and more. Even better, this year brings deals from Bedhead, Sees, Better Not Younger and GrandeHair for the first time – just to name a few. We told you there are a lot!

The Blowout runs from now through May 28th with new offers every day. To get you started, I’m adding a handful of my must-haves below.

virtue styler

Virtue 6-in-1 Styler – $17 off

Kristen Stewart’s hairstylist, Adir Abergel, uses Virtue products for his clients – and for good reason. This styling cream moisturizes, softens and protects hair from moisture.

Matrix conditioner

Ultimate beauty.

Matrix Select Instacure Collection – $11-$12 discount

Anti-breakage shampoo, conditioner, leave-in, and scalp serum are must-haves in the shower for anyone who colors their hair—or, like me, bleaches it.

leave biolage in

Ultimate beauty.

Biolage Select All-in-One Collection – $11-$12 off

Moisturizing leave-in spray, shampoo and body scrub, and dry shampoo are all half price — and super helpful for those short on time to get ready.

ghd dryer

Ultimate beauty.

Ghd Air 1600W Professional Hair Dryer – $99.50 off

For the first time, gHD’s professional dryer is almost $100 off and you really can’t beat this deal.

Cheesy pillowcase


Kitsch Satin Pillowcase – $9.50 off

Keep your hair smooth and frizz-free while you sleep with this cute satin pillowcase.

INH fluctuates

Ultimate beauty.

Insert Name Here Insert Waves Here – $36 off

Create beachy waves in minutes with this really fun tool.

It's a 10 mask

Ultimate beauty.

It’s a Select 10 Silk Express Collection – $8 to $33.50 off

Fans of this hair repair brand know how the strands feel like they’ve never seen a hot tool. Now you can snag half-price shampoo, conditioner, leave-ins and masks.

Briogeo set

Ultimate beauty.

Briogeo Healthy Hair Foundations Starter Kit – $22 off

If you’ve never tried Briogeo, now is the perfect time to do so. With this kit you will get best sellers. Don’t Despair, Fix! Deep Conditioning Hair Mask, Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo, and B. Well Vegan Omega 3, 6 + 9 + Biotin Supplements.

Tangle Teezer Ultimate Detangling Brush Amazon

Photo: Tangle Teezer.

Tangle Teezer Ultimate Styler – $8 off

Get these celebrity favorite brushes that protect wet hair from breakage.

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