Canadians outside of Toronto will soon be able to buy goop IRL.
The lifestyle brand you jour was previously only available at goop retail stores, goop.com and independent beauty boutiques. Beginning February 28, customers will be able to shop the brand’s GoopGlow collection at select locations in Canada and on Sephora.ca.
The collection includes GoopGlowPowder Blend (a plant-based vitamin blend said to fight free radical damage), GoopGlow Microderm Instant Glow Exfoliator, Body Luminizer, and a new product exclusive to Sephora Canada: GoopGlow 5% Glycolic Overnight Glow PeelLight.
“Gwyneth Paltrow and her team at goop have been innovators in the wellness and beauty space since launching the goop platform,” said Jane Nugent, senior VP merchandising at Sephora Canada, in a statement. “They were among the first to define ‘clean’ in beauty and championed transparency and security at the highest level. With our Clean at Sephora initiative and the growing demand for clean products from our customers, we are excited to partner with goop to bring this incredible brand and products to Canadians.”
Post-launch, Sephora will launch more products from the goop range, including the goop Beauty G.Tox collection and (new!) Sephora Exclusives. Whether or not Sephora will carry the sold-out This Smells Like My Vagina candle remains to be seen.
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